KANGNAM JEVISCO CO.,LTD. announced that ‘Sparkling Yellow’ has been chosen as its color of the year for 2024, which embodies the will to balance a rich and meaningful lifestyle at one’s own direction and pace of life.
It is the explanation of the company that Sparkling Yellow is a color inspired by the fresh air bubbles and mysterious life force that emanate from the ocean full of light, enabling solid choices about coexistence through an awareness of the circular cause-and-effect relationship meaning our activities and natural ecosystems are connected organically.
The main theme, "Creative Journey," emphasizes the importance of taking new leaps forward together with the desire to realize dreams towards ethical values and pioneer time, and it is possible to create a sensory space with endless possibilities with the rich color palette proposed with "Sparkling Yellow".
"We are now creating newly a value for a free life at the starting point of all changes," said an official from KANGNAM JEVISCO. "Through 'Sparkling Yellow', the color of the year, we will be able to create new and sensuous spaces while pursuing a rich and meaningful lifestyle balance also in 2024."