‘JB PAINTS’ of Kunsul Chemical Industrial(KCI) was selected as the 2016 Korea Best Selling Brand in the paint sector, hosted by the Dong-A and the Brand Design Association of Korea and sponsored by the Ministry of Science, ICT and Future Planning, Ministry of Trade, Industry and Energy, and Ministry of Agriculture, Food and Rural Affairs.
The 2016 Korea Best Selling Brand selects companies that received excellent reviews in the assessments of corporate business performance, brand value, customer satisfaction and marketing-communications. This year, 34 brands (Samsung Pay(Samsung Electronics), K5(KIA Motors), Hillstate(Hyundai Engineering & Construction), etc.) including KCI were awarded.
Selecting the brands that were most favored by consumers in each industry in 2015, the 2016 Korea Best Selling Brand intends to help consumers make more rational choices, presenting awards in four fields: consumer goods, durable goods, services, and public-designs.
Kunsul Chemical Industrial plans to focus on its competencies in order to achieve constant customer satisfaction by making efforts to improve brand awareness and carry out R&D for customized products required by customers. Also, the company will develop its brand so that it secures a competitive edge that is differentiated and fit for the global era.